SEO vs Facebook Ads, which is ideal for your business?
July 23, 2021
SEO – Have you been struggling with quality traffic on your blog/business website, you hardly close sales despite top-notch content marketing strategy, you don’t even attract leads not talk of conversion?
Does this sounds like you? If yes, then read this guide to understand the dynamic of real human/search engine traffic.
How does it feels to spend hours and money creating content that never gets to be read by anyone, it sucks isn’t it? Sure it is.
This has been the case with several bloggers and most businesses with online presence out there.
It’s not unusual, you are not into this mix alone and the good news is, you can attract/pull traffic to your blog/business by following a simple strategy that works, I mean pure white hat.
I used to be there before that changed the moment I followed the golden rule and paid my dues the right way.
It involves weeks and months of learning to do it the right way, what works and how best to approach the puzzle.
The moment I started doing things I never did before, the results I never had in the past became the new normal.
Given this, the issue of SEO vs Facebook ads has been a reoccurring concern to bloggers/businesses.
In this guide, you’ll get to understand how each works and the ideal case situation which each gives the best result.
What is SEO?
This term refers to “Search Engine Optimization.”
The concept of optimization here means putting your words/content in a likeable form for search engines/Google, Bing, Yahoo, etc.
Assuming you own an eatery in town and make a delicious dish that appeals to customers who often patronize you, if you keep up the standard without compromising the taste/quality and value they are happy with, they’ll keep coming back for a repeat patronage.
How does that relate to “Optimization?”
If you present your blog/web content the way Google wants it, Google will patronize you and the result will be overwhelming traffic.
Facts about SEO
- It’s a free traffic you do not have to pay for
- The traffic keeps reoccurring so long your content remains valid/and your website is online.
- SEO traffic is not an overnight occurrence, it takes time to show up, your content starts getting traction after some days, weeks, even months according to the competition and Google algorithm.
- To meet with this SEO standard, you will have to build your content around valuable keywords that are being searched by your would-be audience.
- It can mare your ranking if done dubiously in what Google considers black hat strategy.
The concept of keyword as the primary pillar of SEO
You don’t offer your audience/the market a product you think is good for them, rather offer a product or service the market is in dying need of.
In this regard SEO entry point has the responsibility to go all out to identify what exactly your audience needs.
Given this, the basic step into SEO that does the market survey for you is called “Keyword research.”
What is keyword research?
Keyword research is a practice in content creation where you identify what your audience needs using a basic keyword tool.
Bloggers/businesses who neglected this vital task, by implication paid dearly for it.
The golden rule about keyword research
1) Do your keyword research first before you commence writing, this way you can harness your keyword around the content effectively and naturally without stuffing.
2) Target keywords with a monthly high search volume but low competition. Now from the image below using Google keyword research tool, the target keyword is “SEO,” you can see that it has a monthly search volume of 1k-10k on average with a “low” competition as indicated by the arrow.
The idea is that if you target keyword with high search volume (High search volume here means to say that a lot of people are searching for such keyword), and low competition (Low competition here means that blogs and websites with higher authority are not interested in ranking for such keyword) you can easily rank for those keywords.
Some blogs and websites are stronger than others according to Google ranking, if you go for same keywords they are interested in chances are you will lose out.
It’s advisable to avoid such keywords with high competition because you cannot rank for them.
What is Facebook ads?
Facebook ads are paid advertising own by Facebook.
For businesses who want to advertise their products for immediate leads and patronage, Facebook ads or any other paid ads are ideal.
You will need to know and understand how to set the right kind of ad that converts otherwise you’ll blow up your ad budget without getting a single enquiry not to talk of making sales.
SEO is free traffic that’ll benefit your blog/business for a long time in the future and remains the best form of traffic for most ads revenue.
While Facebook ads are ideal for immediate sales and creating product awareness.
Which of these traffic streams should you go for?
Bloggers who publish in-depth and long form evergreen content with a view to generating continuous traffic in the future should adopt the SEO strategy, except where there are no user keywords to target.
The beauty is that you do not have to pay for any ad, you’ll run out of business with ads strategy.
Businesses are advised to use the combination of both SEO and Facebook ads where they seem to have buyer keywords to target.
However for an immediate and clearance sale, running Facebook ads is best.
Given this, not all businesses have buyer keywords, Facebook ad is most certain in this case.
Raphael Orji is a freelance writer, professional blogger and a content marketing consultant. I work with small businesses, startups and entrepreneurs in building their brand image with high quality blogging and content marketing strategy.
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