Learn how a street Bread seller sold his way into a sales strategist, marketing consultant, now helps businesses overcome sales challenges (Interview with Daniel Amadi)
April 9, 2020
Daniel Amadi – Sales is to a business what water is to a Fish, business failure isn’t what you want to think about when you start a business, regrettably more businesses fail than they’d ever imagined prior setting out.
According to statistics published in 2019 b (Small Business Administration), about 20 percent of business startups fail in the first year, about half succumb to business failure within five years, by 10 years only about 33% survive.
If you own or run a small business, you’d sure agree that failure is your most dreaded factor, why would a business fail, how come other businesses survive while others hit the rocks?
Well you may have varying answers to this, however, even the best product of your innovation will head to the rocks if you lack sales expertise, crappy products have been sold ahead of products with genuine intents, why? Good sales strategy.
I’ve gone out of my usual routine to interview a prolific sales consultant of our time, who despite his tight schedule was kind enough to grant an interview I’ve decided to share with you.
He has demonstrated great expertise in this field, achieved tones of milestones, been a yes to dying businesses.
I’m handing you over to my guest right now, happy reading….
I know you to be a rootless entrepreneur… can my audience meet you please?
My name is Daniel Amadi a marketing consultant, Sales Strategist and Trainer. Daniel Amadi helps business owners connect with their audience and turn them to paying customers using digital tools and words.
At Achievers Frontier Initiative (our foundation), we empower individuals with the right tools and skills needed to help them become solution providers.
How did the idea for your business come about?
Selling has become my lifestyle even as a kid. I sold bread on the streets, sold soft drinks, recharge cards, third-party insurance policy. The list is endless and all these formed my idea of setting up a marketing consulting firm – MRDANIELAMADI KONSULT where we aid businesses to overcome their marketing and sales challenges. We aid them to increase their sales and revenue exponentially using cutting-edge technology.
What was your key driving force to become an entrepreneur?
Seeing my family go through financial challenges as a kid caused me think of ways to support them. That gave rise to my entrepreneurial journey.
As a kid of about 8 years, I started my first poultry business and invested into my brother’s business where he hawked bread. I wanted to change the narrative.
Over the years, I have tried my hands on a few things here and there like selling software for Schools, Hotels, Stores, and Banks.
How did you come up with the name for your company?
Naming my company was a challenge, but with personal branding in mind, I choose to name it after my name – MRDANIELAMADI KONSULT though I named my first company Diamond Demerald Travel And Tours Limited.
Knowing that funding is an entrepreneurial barrier in Nigeria, how did you raise funding for your company?
Every start up is faced with one big challenge raising capital. Raising capital has been a challenge for me, but I knew I needed to raise the funds anywhere since my parents were not rich to finance me.
In 2007, I got my first job in one of the leading financial institutions in Nigeria where I worked for 2 years before venturing into a franchise business and self-owned establishment. It’s been personal finance and reinvestment of income earned.
How do you build a successful customer base?
Building a successful customer base is a process for every business owner. For me building a successful customer base comes from constant prospecting, creating a lead capture and funnel.
Nurturing your leads till they become paying customers. Providing good customer service that turns them to fans. That has been my process of building a successful customer base.
How do you market your business, and which tactics have been most successful?
Marketing is not a one way approach for every business and that has been my strategy. I apply several marketing strategies, and each of them has different results.
Most of my customers have come from relationships I have built over time, and this is the most successful strategy. In marketing my focus has been on using digital tools to reach my potential customers not neglecting traditional marketing approach.
What kind of culture exists in your organization, and how did you establish it?
In my organization, we have built an organizational culture that is customer focused while helping our investors get return on investment (ROI). Our culture revolves around using cutting-edge technology to delight our customers. We have focused on instilling discipline, empathy, accountability, integrity and diligence as our core values.
How many hours a day do you work on average?
Working for me as an entrepreneur is a norm. I work on the average for 17 hours daily. I merely give myself a break when I feel fatigued.
Can you describe/outline your typical day?
For my typical day to be complete, I wake up early in the morning have my time with God and meditation – 1h 30min, check my emails and social media, prepare my posts (if not yet ready), post across social media (including prospecting ) – 3 hours, read a book/ take an online course – 1 hour, move out to attend to customers issues – 4 hours, do my word of mouth marketing – 2 hours, check my social media, respond to queries and make posts – 2 hour, work on projects at hand – 4 hours and review my day – 30 minutes.
How has being an entrepreneur affected your family life?
Being an entrepreneur has affected my family both positively and negatively. I will explain, in achieving my 10 year plan, I have focused on giving my business maximum attention and that has made me give less time to family issues while providing their needs.
My goal has been to live my life on my own terms – FREEDOM. But once I completely automate most of my processes, things will be different.
What motivates you the most?
My biggest motivation is the quest to make my future better than my past. I want to look back and say yes, I am no longer where I used to be and I’m closer than when I first began.
How do you generate new ideas?
Ideas come in many forms. To generate Ideas for me, I study other successful people. I look at patterns in my experiences with prospects, customers and myself. I read books, research other people and their works.
What is your greatest fear, and how do you manage fear?
Fear is a threat and must be dealt with. My greatest fear has been failure. I don’t want to look back 20 years later without seeing any result for the resources I have invested. I have been managing this fear by researching other people who have failed to avoid their mistakes and those who have succeeded to emulate their patterns.
What are your ideals?
My ideals are; being a solution and helping others to earn decent income. Creating an enabling environment for everyone to thrive. Creating a society where it’s the competition of ideas, not riches and wealth.
How do you define success?
For me success comes from the number of people I have helped solve their problems and the number of leaders that I have created. Helping more people solve problems means increased wealth and significance.
Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur, if yes, share with us please?
Becoming successful follows a pattern. There are basic principles every entrepreneur must follow to achieve success.
The results may not be the same because everyone’s path and destiny is not the same. But when you follow the pattern, you must emerge a success.
To be successful as an entrepreneur, hard smart work is inevitable. You must be willing to work hard while others play and you must work smart.
Doing the right thing at the right time and place. Another is leverage. Leverage is when you let your resources do the work. Study of other people, events, and trends are part of the process.
What is your favorite aspect of being an entrepreneur?
My favorite aspect of being an entrepreneur is being able to work from anywhere and at any time of my choice. The luxury of time and money that comes with it. Most importantly is that ability to face a challenge and find a solution around it.
What has been your most satisfying moment in business?
My most satisfying moment is when I solve a problem that looks very difficult and challenging.
What piece of advice would you give for college graduates who want to become entrepreneurs?
My candid advice for every college graduate and undergraduate who wants to become an entrepreneur is to first define what you want to achieve as an entrepreneur, then volunteer and study the industry you plan to go into before heading out.
The road to success is not straight, but you must be focused and burn every bridge of going back because you will be tempted to go back to what you said no to (8-5 jobs).
But if you must work first then get on the job as a learning field. Focus on the ideas, skills and opportunities that comes with the job, not the money. But save up money for you start up and start while you work.
If you had the chance to start your career over again, what would you do differently?
One of my biggest errors in my career is not volunteering first with a major player in my industry before launching out. And if I am to start over again, I would understudy a major player in my industry, learn from their mistakes and success stories before launching. It will give me an edge over others. I will be able to predict my results with accuracy.
What would you say are the top three skills needed to be a successful entrepreneur?
For every entrepreneur to succeed, the three top skills you must have are – leadership skills, sales skills and management skills.
Leadership skills helps you to lead yourself and your team to the vision and mission. Sales skills helps you to get your goods and services in front of your ideal customers, grow your sales and revenue.
Management skills helps you to navigate the affairs of the organization from your team to customers. Management skills helps you to know what to do each time to keep your business actively running even in the face of challenges.
What entrepreneurial tricks have you discovered to keep you focused and productive in your day-to-day busy schedule?
There are no tricks or tactics rather I utilize strategies that keeps me focused and productive. One of my many strategies is scheduling. I have my daily calendar that I work with to keep me focused and productive. I created a daily routine and workflow chart for day-to-day schedule.
What key activities would you recommend entrepreneurs to invest their time in?
For every entrepreneur, there are key activities that I recommend. They include reading bookings, listening to podcast and audio books, daily exercise, research and meet ups with mastermind groups.
Who has been your greatest inspiration?
For me my greatest inspiration has been changing over time but there is one that has remained same ever since 2003. Bishop T. D Jake’s an African American preacher. He had been a mentor for years now. His leadership charisma, ideologies, innovation, the list is endless. Each time I feel down and need to encourage myself, I listen to his messages among other audio books and podcasts from great leaders like John C. Maxwell.
What business-related book has inspired you the most? (Or, What is your favorite book?)
The first book that I ever read that inspired me was Rich Dad, Poor Dad – Robert Kiyosaki. It spoke to me directly. This book engineered me to begin my entrepreneurial journey full-time. Another book I will recommend is God to Great – Dennis P. Kimbro, Ph.D and Screw Business as Usual – Richard Branson.
If you had a magic stick, which are the three things you would change in the world?
Having a magic stick is impossible. But if that was possible, I would love to change the fast food thought pattern of people around the world because life is a process.
I would also like changing the entitlement mentality that so many people exhibit that holds us bound in poverty. Lastly, I would like to reduce the rate of unemployment that exits globally.
What is the part of your life experience you would alter if you had the chance to?
One of my life experience I would love to alter If I had the chance was when I wanted to enroll for an advanced computer training with NIIT in 2005.
But couldn’t after doing well in the exams and obtaining a 50% scholarship but my parents refused. I lived in Nnewi, Anambra State while I completed the exams in Port-Harcourt where the company was established.
I had no relative to harbor me that limited my chances of accepting the option of squatting. That was a lost opportunity for me.
If you were to write a book about yourself, how would you name it?
Authoring a book about myself, I would name it THE BRIDGE.
Why the Bridge please?
The bridge is a symbol that links between two disconnected parts. One of the greatest fears of individuals in life has been comfort zone. But for me I choose not to stay in my comfort zone but to risk it and connect my past and present to the future I see.
I have a vision that seems difficult to reach because of where I am but I am determined to focus and build the life I want. Though not there yet but I am not where I used to be. The bridge simply means to connect. If you can connect your future to your past and present then you have successfully built the Bridge.
Looking at Financengr.com, do you have any advice for us, are there areas you think we should improve?
Having built an online business of this capacity within 24 months, it’s time to enhance your investment into the business by inviting more guest writers ( paid & free ), run PPC ads, build a mailing list, grow your readership, learn new things, go for strategy sessions, increase your work and 10x your result in the next 12 months.
Your final words…
Dream it, work it, Live it. That is my concluding words. If you dare to dream it, you can achieve it when you put in the work.
Need to book a session with Daniel Amadi for his services, do follow this LINK
And make the best of this opportunity to revive your business for good.
Thank you so kindly for your time and for willingness to help others succeed.
Now your turn….
That’s it, you’ve just read from the horse’s reply.
What do you think about the interview, do you have objections, contributions or questions? Share your thoughts here by leaving a comment below.
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