How to promote your business online


How to promote your business online without running ads

How to promote your business online – If you run a small business or a brand in the 21st Century but haven’t gone online, with due respect you are missing big from a fraction of the major pie.

on the population of online buyers who are currently dominating the brick-and-mortar pattern.

For example, I have a website where I offer freelance and digital marketing services, I’ve had the opportunity to meet tons of clients from different countries other than my residence country.

Why exactly do I reckon this level of success? The answer is an open secret, “I’ve positioned myself in the most conspicuous arrangement.”

The truth is, I outsource most of these jobs sometimes to credible colleagues who are extremely good too to deliver on such projects in a situation my hands are tied with too many projects.

As a brand in service business you should have noticed something from my explanation of the work process,

  • I am good at the service I offer, my clients easily locate me because I have an online presence
  • When I have bulk of jobs in my hands it doesn’t stop me from collecting more jobs because I easily outsource those jobs to colleagues who are good too with great track records.

Why am I doing this? I understand that every client is unique and has a different time frame for their jobs. Ensure to meet the deadline for each job.

Read also: Writers in Nigeria: 4 ways to make at least $500 monthly as a remote Nigerian writer

Additionally, I ensure my doors are always open, I do not turn down clients on the basis that I can’t meet their schedule time.

When they think of expertise, accuracy and speedy delivery they keep on returning to me for repeat business.

As a small business or big brand, this idea applies to you as well, make yourself available online and start reaping the goodies that come along with online patronage.

Why you should promote your business online

To learn how to promote your business online you should understand why you should promote your business online in the first place.

Experts over the years have drawn the below reasons to complement whatever we think lately, these reasons include,

Credibility: It has been observed that businesses with online presence gain credibility and are trusted easily by customers and clients.

Being online opens your business to a world of opportunities where you can further build on this trust through testimonials and online reviews.

Access to customers: Your business should be where your customers are, being online provides a platform to reach more of them and communicate effectively.

Stay ahead of competition: Sometimes the offline competition is way too much that you need to seek customer presence elsewhere. If you aren’t online, your customers may end up with your competitors who are online already.

Control your brand: Get creative and showcase your brand with several opportunities available online, your customers must understand beyond doubt why you are a top choice.

You receive online reviews: There’s no better way to showcase your credibility than receiving reviews online from customers who have done business with you.

Do ensure to have a feedback channel on social media to receive reviews and understand what your customers think about you.

Work on the problems and provide the bespoke solutions, It’s a fantastic way to encourage sales and build trust.

Be available 24/7: The internet has distort the conventional working hours, businesses are open 24/7 for clients at any hour of the day or night. Having a website allows customers to check in and visit your business 24/7.

These are few reasons to learn how to promote your business online in the 21st Century.

How to promote your business online

Most businesses have taken the best approach by going online, you too can benefit from it today. To get started, below is a list of steps you need to take and get announced.

Create a business website: By creating a website you have established the most important aspect of online presence.

You see, a business website will display and showcase your list of product offering to your customers and clients who in turn repose confidence in your ability.

With a website, there’s no specific business hours, you are open 24/7 for your customers.

How to create a website

To create a business website you’ll need to buy a domain and hosting plan from a domain and hosting service provider. There are several providers like the Name cheap, Blue host, etc.

However, I prefer name cheap because of up time and prompt response to customer issues and enquiry. My experience with them has been top-notch.

How to choose a domain name

Domain name refers to your website name, you should either use your business or choose one that’s peculiar to your personal brand.

  • Make it short
  • Avoid hyphen, etc.
  • Use dot com, avoid other extensions.

Illustration 1                                                                    

Assuming you are into plumbing services with a business name “Choice plumbing,” consider using choiceplumb or choiceplumbers , etc. Just about anything with your business keyword.

Illustration 2.

If you are a freelance writer, you may use your name, or a combination of keywords around your writing service.

Assuming you are a writer who specializes in tech. You may consider “Techwriter” or “Techink” just about combining keywords that make sense to your audience.

The idea behind related keyword is that they’ll always search for your line of service within keywords that define your service on search engine.

What next?

Go through the service provider’s knowledge base section to learn how to set up your website using WordPress and a theme. Get a custom logo design for your business from a freelance web designer.

Create your pages and categories, your page should involve the following,

  • About page
  • Service page
  • Contact page, etc.

The about page should speak in plane terms to your potential customers who exactly you are and what you do. The first two lines should communicate your business ideal in clear terms.

The service page should tell your potential clients the service you offer, make a compelling note on why they should stick to you for this service. You may need to employ the service of a business copywriter to get a copy that endears with your audience.

Ensure to include your unique value proposition.

Your contact should include your phone number and possible email address where they can reach you for enquiry and possible communication.

Blog consistently: Content is the currency of the web, businesses that blog have about 82% return on investment. Be sure to curate and publish content that solve your audience pain point. But then your content should be model with the below

SEO – Google will bring the highest number of free traffic to your website, your blog content should be highly optimized, who doesn’t cherish free traffic after all?

What is SEO?

SEO stands for Search Engine Optimization, this is a process where your content is written and published in a way that Google can index and rank it on search terms for your customers and clients to locate you.

Read also: How to get your first foreign client as a freelance writer

SEO goes beyond your domain and website in advance stage, you will need a technical and expert idea or assistance at some points where link building and site optimization comes to play. That not- withstanding you make do with your on-page before going off-page. 

Illustration 3

Assuming you deal on plumbing in California, you should have a blog content that talks about the best plumbing and fixing expert in California. The content got to be optimized with keywords around this service, your clients must see reason to hire you for this service.

This applies to other businesses and services too, write and publish content that solve your customers’ needs, this way they’ll trust your brand as an authority.

To win with this strategy you will need to do a detailed keyword research.

About keyword research

Every industry has unique keywords, these are combination of phrases customers/clients type on search engine when they are looking to solve problems. It’s your responsibility to identify these keywords and build content around them, this way your customers will land on your website when in search of solutions.

The beautiful effect with this strategy is that when implemented well, you will have tones of traffic coming to your website free of charge.

What happens to the traffic?

You convert the traffic to leads.

Related terms

How to promote your business locally for freeTo promote your business for free kindly sign up on Quora and Medium. To use this method, write a quality content with a target keyword, must be insightful, and unique.   The content should be able to help people in solving a particular problem, publish it on your website   Create a link from the article using a primary keyword back to your website from either Quora or Medium. This way you will promote your business for free by driving tons of traffic to your website
How to promote online business on social mediaSocial media is a veritable tool for business and service providers who are looking to get instant results.   Example of social media platforms are; FacebookTwitterInstagramLinkedInQuora, etc. You can promote a business on these platforms by running ads. Ads will help you target unique customers according to demography and interest.   The result of social media promotion is instant, does not go beyond budget and amount being spent.   Once your budget runs out the ads stop running.    
How to promote your business on Google for freeWrite useful content: Publish blog posts regularly that answer peculiar and unique questions your audience are asking.   You may add SEO best practice to make such content appear and rank higher on search engine result.   Get mentioned in reviews: Get your products mentioned in reviews online, this way you gain credibility too. Once potential customers get to read a positive review about you they’ll come knocking at your door.   Get a Google my business description with your special and most unique features being mentioned.   Your business should be listed on directories.   Get your blog posts published on high authority websites.   Offer free consultations.

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