How digital marketing will transform your business
July 26, 2021
Digital marketing has changed the way companies operate and communicate with their customers. Consequently, its application and strategies has informed a direct impact on profit potentials of businesses.
Given this, any brand that has refused to incorporate digital marketing style of business advertising and awareness seamlessly limits her ability to be successful in many fronts.
You should not forget the impacts of traditional ways of creating product awareness like; radio marketing, television marketing, billboards, etc. All these impact businesses in their separate capacities.
Today we are talking about this aspect of marketing that has changed the face of advertising and product/brand awareness despite being an age long practice
What is digital marketing?
Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
This promotion could involve the use of social media, email, web-based advertising, etc.
With the concept of digital marketing your business gets to reach audience it wouldn’t have come in contact with, ultimately transforms into patronage and diversity in lead acquisition.
Any marketing that involves electronic device is digital marketing in quote.
Digital marketing strategies to promote your business
Digital adverting is a broad concept across several chains, you can adopt a number of ways for effective brand awareness and communication. Kindly find the below effective few of the modern day business.
1. Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, a process in which you take necessary steps to make your content/business or a website to rank higher and be seen on Google search engine.
SEO is way organic ranking that does not require you to pay before you can get seen by your audience or supposed customers who are in search of your product and services online.
Assuming your business is about plumbing materials and you based in Lagos, when potential customers in Lagos wish to search for profound businesses in Lagos who are into plumbing materials they simply Google it with keyword like “Plumbing materials in Lagos” using their mobile phones.
Google will in a matter of seconds dig businesses who have written and published themselves online who deal in plumbing materials in Lagos. Below are businesses this search term returned.
These businesses being presented on the search page by Google optimized their pages to be seen/found when such query is given to Google, this is called Search engine Optimization.
To understand how you can rank your business on Google first off you should understand the search term/keywords your customers/buyers are using to search for your business online.
When you understand these keywords it’s only then that you optimize the said keywords on Google for easy identification on first or second page as the case may be.
The upside about SEO is that you will reap the benefit of this traffic for years to come provided your business remains online at no cost to you.
2. Search Engine Marketing (SEM)
Search Engine Marketing simply refers to a paid search. This is one of the many digital strategies used to promote or increase the visibility in search engine result pages popularly known as (SERPs)
Search Engine Marketing is a pay per click (PPC) advertising.
If you want to increase your audience reach, SEM is one of the effective digital marketing strategies that is sure to give a required result.
It’s designed in such a way that when you visit a page/website, the ad is being served with exact/close user intent.
In search engine marketing, an advertiser pays for impression that results in visitors, this is apparently one of the best ways to spend your advertising budget.
Results are usually immediate since you will target users who are looking to hook-up with your product on search engine query.
In the PPC model you have control over what you spend and how you want your ads to appear.
For example, when setting your campaign you are at liberty to,
- Conduct a keyword research which enables you to select a set of keywords related to your business on your website.
- You can select a particular geographical location where you want such ads to appear. For example, if your business is based in Nigeria and your customers are purposely in Nigeria you can select Nigeria as target location then few Nigerian cities where you think your business is needed.
- You will create ads that’ll display on search results which could be text/banner
- You have an opportunity to bid on a price you want to pay per click received on your ads.
These are some of the ways you can control your ads/budget for an effective digital marketing campaign.
3. Content marketing (CM)
Content marketing is a strategy where you reach out to your customers using effective story telling strategy.
Content marketing is a strategic marketing approach centered on creating and disseminating valuable, purposeful and relevant content to seduce, attract and retain a direct defined audience.
In content marketing you should have the ability to build a solid relationship with the audience through high and quality content that fills their needs, should be directly relevant in solving their problems or proffering direct and preferred solutions.
Content marketing makes your audience feel you care so much about them given your ability to take out time to discuss what actually affects them.
This is the type of marketing practiced by bloggers and social media influencers.
There lies the third digital marketing strategy.
4. Social Media Marketing (SMM)
Social Media Marketing is a digital marketing strategy where you reach out to your audience via social media platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
The veritable tool in this type of marketing are paid ads.
Social media platforms will help to reach your audience with your desired ads through a budget. This is why you may have known about certain products through social media ads.
If you want to sell a product fast enough it’s recommended you should adopt the social media marketing strategy.
In this practice you approach the audience with a product they will buy if your sales/ad copy is convincing enough which often times is followed by comments as reviews by previous buyers for intending buyers.
Internet marketing is broad that you need to take your time to understand certain concepts that make digital Marketing successful.
The Pay-per-click marketing model allows advertisers to place ads on social media platforms, third-party websites, and search engines.
It works in such a way that an advertiser pays a fee each time an ad is being clicked.
Benefits of PPC marketing
- It gives immediate results
- It targets exact audience
- Tracking performance is easier with analytic feature
- There’s this potential to reach huge audience within a while.
6. Email marketing
Email marketing is such a veritable digital marketing model that connects the brand with its audience directly ‘using email sequence and strategies.
In some cases, email marketing is said to be the best of all the aforementioned digital marketing strategies given the fact that it leaves you with buyer email contact as a huge asset wherein you can reach this audience at will.
A given data shows that almost every buyer has an email and relates with their emails on regular basis for information and correspondences.
Data shows that digital marketing till date stands as one of the best means which brands can easily get the exposure they required.
How are you promoting your business/brand, have you been using any of these strategies, how has the result been if any? Let’s get talking below.
Raphael Orji is a freelance writer, professional blogger and a content marketing consultant. I work with small businesses, startups and entrepreneurs in building their brand image with high quality blogging and content marketing strategy.
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